Defining the digital expression of a new identity
In my role as Senior Digital Designer at Make®, I was responsible for the digital part of Danmarks Naturfredningsforening’s rebranding. The website is one of the organisation’s most important touchpoints, reaching both members and the wider public.
A central concept throughout the rebrand was Handlekraft (the power to act). For the digital experience, this became an underlying principle for the UX and UI – shaping how the new identity should feel and come to life online.
