Creating an identity for energy in the North
In my role as Senior Digital Designer at Make®, I created a new visual identity and website for Enterra Energy Resources.
Enterra provides energy solutions to industries and communities across Canada, including remote and sparsely populated regions. The identity needed to reflect both the technical nature of their work and the environments they operate in - while giving Enterra a distinct and recognisable expression.
My role covered the complete visual identity and its translation into a new digital experience.
Guided by the North Star
The Enterra logo takes its inspiration from the North Star - a natural symbol of direction and a reference to the northern regions where Enterra operates.
At the same time, the symbol was designed with a precise, technical expression that reflects Enterra's work with energy systems and infrastructure. Its four elements can also be read as connected nodes around a central point - reinforcing the idea of Enterra as a hub connecting energy, technology and communities.
Energy inspired by the Northern Lights
Enterra operates in some of Canada's more remote and northern regions, making the Northern Lights a natural source of inspiration for the colour palette.
Deep and vibrant greens form the foundation, complemented by shifting accent colours inspired by the light in the northern sky. The gradients became an important unifying element of the identity - an expression of both energy and light, which sit at the very core of Enterra's work.
Bringing the identity to life
The website became Enterra’s primary platform for building credibility and communicating their expertise. It was also where the new identity could fully come to life, creating a consistent and recognisable expression across the digital experience.
